Our Process - Spherexx.com

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"Spherexx.com did a fantastic site for one of my clients. We did everything by phone and email, and I was very pleased with timing, responsiveness, and their ability to achieve my goals.
I have referred a number of clients to them and all the feedback is strongly positive."
Mary Gwyn
CPM
Apartment Dynamics

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	For many of your customers or prospective customers, your website is the only image they will have of your product or service, so we want to put your best presentation possible on the internet. Your website is how they will judge your expertise and image. The cost of NOT having an effective website or not having a website at all is a tangible lost opportunity. Here are some steps you can take to begin the development process:

		While you are reviewing your budget, keep in mind that web development and internet marketing pays for itself in approximately six months. Basically you are spending money to make money. Your website is a member of your sales team, but it works 24 hours a day to sell your product and/or service.

		Select a web development and internet marketing company that knows your industry and has a proven track record. The benefits will be immediate to the success of your website and internet marketing campaign. Testimonials and references from your web developer’s client base will help boost your confidence.

		Gather logo, maps, photos, renderings, etc. and outline the quality of that collateral. Consider updating source and professional photography is encouraged. Spherexx has a graphic design staff that can assist you in freshening or updating any of your collateral. Crisp high resolution collateral will increase the cost of this project, however, this is an investment in your image.

		Build a creative strategy for your new website and combine that with an internet marketing campaign to maximize your investment dollar. Rely on the expertise of your selected web developer and internet marketing company to help you build a “strategic” communication plan centered around the world wide web.

		While the website and internet marketing plan is being built, the client needs to review their systems for response and follow-up of all the new leads that will be generated by the new website and internet marketing strategy. Statistics show that internet prospects require a response within 2 to 4 hours and if they don’t get a response, then they move to your competitor’s website. Speedy and professional well-planned communications must be in place. Do not assume your staff will just automatically compensate for the influx in new leads.

		Monitor and evaluate the success of your new internet marketing campaign which includes live streaming web traffic analysis along with constant monitoring of all “calls to action” initiated by the web and various communication channels. Please note this is a continuous process that includes keeping your website fresh, while being sure to provide everything the prospective customer needs to buy your service or product.

		Initially we focus a website and internet marketing plan around increasing your sales, however, we encourage you to consider a “Phase II” plan that would include bringing services to your existing customer base to enhance and suggest recurring sales. Also consider using the web to streamline tedious processes in your offices. Spherexx has an excellent development team ready to assist with business process reviews.

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